Coca Cola Joins Fight Against Childhood Obesity

Coca Cola has unveiled its new campaign to fight childhood obesity, reports the Huffington Post

With obesity and health issues grabbing people's attention, many fast food chains have joined the fight by adding healthier options to their menus. The latest addition to the list is beverage giant Coca Cola. The company has released its first ever anti-obesity advertisement.

The "bold move" from a brand least expected to take part in such campaigns comes in the form of an commerical called "Coming together." It's narrated in a tone similar to a public service announcement. The ad carries the message of personal responsibility.

"We are committed to bring people together tohelp fight obesity," said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America in a press release. "This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed."

Talking about their products, the press release read:

We are committed to providing a variety of products for every lifestyle and occasion, along with information to help people make informed choices and live active, healthy lives.

Lower Calorie Options: People often look for ways to manage their calories so we help by offering low- and no-calorie options for nearly all of our brands. We removed the calories but not the great taste.

We offer more than 180 low- and no-calorie beverages in the U.S. and Canada, and low- and no-calorie beverages now represent nearly one-third (33%) of our beverage volume there.

We also offer 7.5 oz mini cans for many of our full-calorie beverages, including Coca-Cola®, Sprite®, Fanta® Orange and Seagram's® Ginger Ale.

And, we have incorporated a natural, zero-calorie sweetener from the stevia plant into a number of products, including vitaminwater zeroTM.

"Overcoming obesity will require work from all of us," said Kronauge. "If we are to reach the goal of Americans achieving a happy, healthy and active future we all will have to dedicate ourselves to move forward together."

New commerical: