Apple CEO Tim Cook sets to unveil the new iPhone 7 and iPhone 7 Plus on Sept. 7 on an invite-only event at Bill Graham Civic Auditorium in San Francisco. 

Remaining true to their culture anonymity, the tech giant did not officially disclose any particular agenda for the event, nor mention any product launch.

But since Apple already has the custom of launching new models every September, with major leaks of iPhone 7 making rounds in the internet, it can almost be certain that the company will launch its newest flagship model of the iPhone.

The iPhone 6S was revealed in the same auditorium in September last year.

There are also reports that the thinner and faster iPad Mini 5 (which is rumored to be renamed to iPad Pro Mini), a much awaited MacBook Pro Line update, and Apple Watch will also be launched in the event.

The iOS 10 update that was first launched by the company in June will be promoted again at the event.

The new iPhone 7 will most likely look like iPhone 6 and 6S following the same external designs. But what Apple fans are most excited about is the camera upgrade in iPhone 7 Plus or as other call it, iPhone 7 Pro. As Apple follows the trend of dual lens camera like Huawei and LG, fans cannot wait to compare the photos of the new iPhone 7 Plus to other brands and even to previous iPhone models.

Lastly and perhaps the most talked about upgrade (or downgrade) of the new iPhone model is the elimination of the headphone jack.

How Apple will pull off this great change still puzzles everyone but at least we will finally hear it straight from Mr. Cook himself on September 7.