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The Hidden Secrets of Creating a Viral YouTube Ad

Jun 08, 2019 04:33 PM EDT

Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5 minutes, and use authentic characters.

Parents Who Play Pokémon GO with Kids: 'It wasn't really about the Pokémon'

May 04, 2019 10:53 AM EDT

Parents who regularly play "Pokémon GO" with their children report a number of side benefits from playing the mobile device-based game, including increased exercise, more time spent outdoors and opportunities for family bonding, according to new University of Washington research.

New Study Highlights Exaggerated Physical Differences Between Male and Female Superheroes

May 02, 2019 12:32 PM EDT

BINGHAMTON, NY - Superheroes like Thor and Black Widow may have what it takes to save the world in movies like Avengers: Endgame, but neither of their comic book depictions has a healthy body mass index (BMI). New research from Binghamton University and SUNY Oswego found that, within the pages of comic books, male superheroes are on average obese, while females are on average close to underweight.

Celebrities jumping abroad on #10yearschallenge

Jan 17, 2019 10:02 AM EST

In the past few days you will notice a trend is spiralling and celebrities are jumping abroad. Here's a collection of celebrities posting their before and after photos for #10yearschallenge.

Taylor Swift Endorses Democratic Candidates In Tennessee

Oct 08, 2018 05:18 PM EDT

Taylor Swift endorsed two Democratic candidates in Tennessee over the weekend, and urged her young fans to register to vote for candidates that "closely represent" their values.

Katt Williams Arrested For Assault Allegedly Attacked Driver

Oct 06, 2018 08:24 PM EDT

Katt allegedly attacked the driver of a town car that was supposed to take him to the Moda Center Friday night after an argument about transporting his dog

Kate Hudson shares adorable first photo of newborn daughter, Rani Rose

Oct 06, 2018 08:19 PM EDT

Kate Hudson is sharing her newborn daughter with the world.

Kangaroo on the run in Jupiter Farms

Sep 25, 2018 04:14 PM EDT

Kangaroo on the run in Jupiter Farms

Demi Lovato Seen in Public for First Time Since Overdose

Sep 24, 2018 01:52 PM EDT

Demi Lovato Seen in Public for First Time Since Overdose

Céline Dion to end Las Vegas residency after eight years

Sep 24, 2018 01:44 PM EDT

Céline Dion to end Las Vegas residency after eight years

Carrie Underwood makes chart history

Sep 24, 2018 01:32 PM EDT

Carrie Underwood makes chart history

'Big Bang Theory' star Kaley Cuoco says she would stick with the show for 20 years, is willing to do a spinoff

Sep 24, 2018 01:26 PM EDT

'Big Bang Theory' star Kaley Cuoco says she would stick with the show for 20 years, is willing to do a spinoff

Review: NBC's medical drama 'New Amsterdam' is dead on arrival

Sep 24, 2018 12:19 PM EDT

Review: NBC's medical drama 'New Amsterdam' is dead on arrival

Prince George and Princess Charlotte are absolutely adorable in new wedding pics

Sep 24, 2018 12:09 PM EDT

Prince George and Princess Charlotte are absolutely adorable in new wedding pics

The Unheard White Album: An Exclusive First Listen

Sep 24, 2018 12:03 PM EDT

The Unheard White Album: An Exclusive First Listen