Video streaming service Netflix has struck a new deal for original programming with DreamWorks Animation, according to Reuters.
Netflix has been making a push recently to increase its original shows and this deal is expected to bring over 300 hours of new stuff for subscribers.
Within the past year Netflix has added new shows such as “House of Cards,” “Hemlock Grove,” a new season of “Arrested Development,” a second season of “Lily Hammer” and “Orange is the New Black.”
The company’s shares climbed up to $224.51—a five percent bump—in premarket trading.
According to DreamWorks, the animation company that has produced movies such as Shrek and Madagascar, this move is an attempt to increase the animation company’s influence in television market.
In a statement released by the two sides, they pointed out this move was the biggest yet for Netflix’s original programming.
“The goal is to become HBO faster than HBO can become us,” said chief content officer for Netlix Ted Sarandos earlier this year.
Netflix CEO Reed Hastings talked with GQ magazine earlier this year about the company’s new plan. He discussed Netflix’s strategy to release all the episodes in a season at once, instead of one per week—something he calls “managed dissatisfaction.”
"The traditional entertainment ecosystem is built on it, and it's a totally artificial concept," he told the magazine. "The point of managed dissatisfaction is waiting. You're supposed to wait for your show that comes on Wednesday at 8 p.m., wait for the new season, see all the ads everywhere for the new season, talk to your friends at the office about how excited you are."
Hastings says people do the same type of waiting for movies and waiting is used to build everyone up to point where they believe they absolutely need to see the movie or show— no matter what time of night and no matter how tired they are.
According to Hastings, waiting—is done.
Netflix plans to air a new show, “Turbo: F.A.S.T.”—based on upcoming DreamWorks movie “Turbo,”—in December.