Adidas is set to release a new app called the Photo Print app, which will allow owners of its ZX Flux shoes to personalize their kicks with Instagram photos.
Shoe-buyers will be able to imprint any picture they want on the top of their shoes, according to PC Magazine. Adidas has yet to announce rules for the kind of photos that will be allowed to be imprinted.
The app is scheduled to be released in August for the iOS and Android.
"ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favorite photos straight on to one of 2014's hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless," Adidas said in an Instagram post announcing the app.
No information was revealed about the price of the customized shoes, The Wire reported.
The ZX Flux shoes currently cost close to $90.
Nike, a major competitor for Adidas, currently offers individually customized shoes to customers through its Nike iD program for an additional fee, Recode.net reported.
The fee is contingent upon how extensively users make changes to the shoe's design.
Adidas also did not reveal any further details on how the app works, PC Magazine reported. The company currently offers a "mi adidas" setup, which lets shoppers customize the color of their shoes to whatever they want. If the new app works like mi adidas, then it should take Adidas 3 to 4 weeks to make and deliver the customized shoes.
No information has been released about if the feature will increase the cost of customized ZX Flux shoes.
"Brands have given customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely game-changing," said Matt Halfhill, of the sneakers blog Nice Kicks. "Never has anyone been able to personalize a shoe to this level."