Every year, Pantone reveals what color to assign a year based on the events of the previous year.
Due to several global conflicts - from China and Taiwan, to North and South Korea, to Russia and Ukraine, to Armenia and Azerbaijan, to Israel and Hamas - and other endless sources of stress in mind, body,and spirit, Pantone has decided to select Peach Fuzz (Pantone code 13-1023) as color of the year for 2024.
According to the Pantone Color Institute, Peach Fuzz is a gentle and nurturing peach shade that serves as a reminder for everyone to slow down and take care of each other. The romantic color's name, which is a combination of pink and orange, reflected the tactile sensuality associated with velvety peaches, soft marabou feathers, and smooth vintage satins and silks.
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Why Peach Fuzz?
Pantone Executive Director Leatrice Eiseman said that Peach Fuzz was a fitting color for the moment the world was living in, as well as a reflection of the basic human needs and desires many are experiencing in the midst of challenging times.
"As we enter 2024, some of the things that have become especially apparent to us is the concept of lifestyle taking on new meaning," she told Time. "We've been living in this time of turmoil in many aspects of our lives, and as a result of that, our need for nurturing, empathy, and compassion continues to grow stronger as we imagine a more peaceful future."
Eiseman emphasized that the color emphasized the importance of health and wellness for mind, body, and soul, as well as the affirmation of moments of introspection and the need for connection.
Meanwhile, Pantone Vice President Laurie Pressman said that the color selection this year was especially significant for the Pantone Color of the Year program, as it celebrated its 25th anniversary. For Pressman, the curation of a color that was synonymous with human connection was symbolic of not only this year but also of the overall goal of the program itself.
"With this year's Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important - that being the comfort of being close to those we love," she said in a statement. "The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul."
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