Sen. Charles Schumer is calling on the United States Food and Drug Administration (FDA) to investigate the caffeine content of Logan Paul's PRIME, an energy drink marketed for children.
The New York senator pointed out the staggering amounts of caffeine per can of the drink for kids in his recent letter to the FDA.
Logan Paul's PRIME Drink for Kids
LAS VEGAS, NEVADA - OCTOBER 02: Logan Paul looks on during the game between the Denver Broncos and the Las Vegas Raiders at Allegiant Stadium on October 02, 2022 in Las Vegas, Nevada.
The YouTube star and professional wrestler Paul has again found himself in hot water. This time, it is not for a risky stunt or a questionable decision but for his involvement in a product that has caused concern among health experts and politicians alike. The focus of the controversy? Paul's PRIME drink for kids.
As per a report by USA Today, Paul and KSI's PRIME energy drinks, known for their neon-colored bottles and various sweet flavors, are a hit among younger ages, from children to teenagers. The drink is widely known for being vegan and low-calorie at the same time.
Not to mention that the drink delivers ultra-high caffeine content that even a can of Coke could not match. You will need to drink six cans of cola to get the same level of caffeine. On top of that, as Reuters reports, its caffeine levels are twice as high as a can of Red Bull.
The high amount of caffeine got the attention of Sen. Schumer of NY, a Democrat. He stepped up and asked the FDA to probe the caffeine levels in PRIME.
In his recent letter to the FDA, he warned that the energy drink is "a serious health concern for the kids it so feverishly targets." The senator also dubbed PRIME a "cauldron of caffeine" marketed towards young minds.
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PRIME Energy Drink: What is it Made of?
INGLEWOOD, CALIFORNIA - APRIL 01: Logan Paul during WrestleMania Goes Hollywood at SoFi Stadium on April 01, 2023 in Inglewood, California.
Reuters notes that PRIME contains 300 milligrams of electrolytes, 200 mg of caffeine, and zero sugar-the high caffeine content prompted bans in the United Kingdom and Australian schools.
As per NBC News, company representatives stress that the energy drink clearly states it is "not recommended for children under 18." Notably, they offer another sports drink variant, which ditches the caffeine altogether.
The drink's website states it is "not recommended for children under 18," but it does not explicitly prohibit minors from drinking it.
Caffeine, a stimulant in various food and beverages, can have positive and negative effects. In moderate amounts, it may boost alertness and concentration. However, excessive consumption can result in sleep disturbances, increased heart rate, and even addiction.
The FDA has not yet responded to Schumer's letter. However, the agency has previously warned about the dangers of caffeine consumption in children.
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