Verizon Wireless has joined the price war among other carriers with "MORE Everything."
"MORE Everything" is a plan that gives its subscribers unlimited international messaging, a cloud storage of up to 25GB, double bandwidth, and more data with no extra cost. The promo took into effect on Thursday.
Reportedly, this new plan is also offered to Verizon's Edge monthly installment plan subscribers. With the plan, subscribers can get an indefinite off from their monthly bills. If a subscriber chooses to have a data of up to 8 gigabytes, $10 will be deducted from his monthly access charge, and if he chooses to have a data bucket of 10 gigabytes or more, $20 will be deducted from his bill.
However, the discount is only applicable to monthly access charge. That means subscribers still need to pay a separate charge for used data, sent text messages and phone calls.
The introduction of "MORE Everything" is seen as the company's response to a recent flurry of offering made by its rivals AT&T, Sprint, and T-Mobile. It is its strategic way to keep its subscribers amidst desperate moves carried out by its competitors to lure and steal customers.
Aside from "MORE Everything" the company also offers an array of new plans. It is offering discounted plans for single users and a new 3-gigabyte, $100 data plan, which are both under a two-year contract.
Verizon Wireless has increased amount of data for some of its old plans, which makes the cheaper options more tempting to possible customers.
While the upgraded new promos look attractive, some customers may think twice before subscribing or moving into one of those data plans because they seem too good to be true.
Recon Analytics analyst Roger Entner told CNET, "The danger of charging too little is always that people think there is a catch, because there is usually a catch."
