A man is suing the company Unilever for causing him "mental anguish" because he could not attract women with his fresh breath after using their toothpaste, reports say.
Anthony Olatunfe, from Nigeria, used Unilever's "Close up" toothpaste in the hopes of having women rush to him, just like the toothpaste advertisement implies, AZCentral reported last week.
But after more than seven years of using the toothpaste, Olatunfe, 26, still hasn't managed to find a mate.
"Where is the Close Up effect?" Olatunfe said, according to NigerianCurrent.com. "I've been waiting for it for over seven years."
Olatunfe apparently filed the lawsuit when he tried to kiss a female boss after using Close up. The boss slapped Olatunfe.
"Right from my college to now in my office, no girl ever agreed to even go out for tea or coffee with me, even though I'm sure they could smell my breath," Olatunfe said, NigerianCurrent.com reported. "I always brush my teeth with so much Close up gel to make sure the girls get turned on by my fresh breath as they usually show on TV."
Olatunfe said that Unilever, which owns brands like Dove, Lipton and Ben & Jerry's, was "cheating" when it guaranteed that Close up toothpaste will make the user irresistible, AZCentral reported.
The plaintiff even submitted his entire stock of Close up tubes- empty, half-empty and brand new- to the court to support his claim. Olatunfe insisted the court order Unilever test the toothpaste in a laboratory to prove the effectiveness of its product, AZCentral reported.
Unilever has not yet issued a statement about the lawsuit, NigerianCurrent.com reported.
"Unilever might be tempted to argue that Anthony is too ugly to attract a girl, but it is very risky," Barrister Festus Keyamo, a lawyer from Lagos, told NigerianCurrent.com. "There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women."
