Target announced on Tuesday that an unspecified number of gift cards purchased during the holiday season were defective or improperly activated.
The snafu comes just shy of a couple weeks after executives at the retail giant scrambled to handle the fallout of a glitch on Target customers' REDcards.
According to a statement released by Target officials obtained by the Associated Press, less than .1 percent of the total cards sold were affected by the issue. The Minneapolis-based chain said it will accept the defective cards, as well.
"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," Molly Snyder, company spokesperson, wrote in an email to AP.
Customers with a defective card can ensure their balance is correct by calling the Target service desk, or calling 800-544-2943 for assistance, Snyder told AP.
The issue with the cards popped up less than two weeks after an enormous data security breach compromised about 40 million shoppers' credit and debit cards. If customers purchased items from Target between Nov. 27 and Dev. 15, they might have been affected.
The second-largest retailer in the nation's officials tried to pick up the pieces in the days that followed - CEO Gregg Steinhafel even released a four-part apology video that offered free credit monitoring services to customers.
"It's another black eye that makes you question the internal operating procedures of Target," Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors said in an interview with AP. "Target needs to be doing everything perfectly. It can't afford to lose any more confidence among its guests."
During afternoon trading Tuesday, Target's stock price bumped up 95 cents to $63.42.