ThirdLove: New iPhone App Helps Women Find Perfect-fitting Bra

A new iPhone app dubbed as "ThirdLove" was developed by a husband and wife tandem to help women find the perfect-fitting bra.

Heidi Zak and Dave Spector from the Silicon Valley decided to design the app after hearing about recent studies suggesting that almost 80 percent of women are wearing a bra size not perfectly fit to them. They believe that this app will make a huge market opportunity.

Dave Spector, an ex-investor at Sequoia Capital and the mastermind behind the app, told VentureBeat, "Women don't like the current experience, and they are looking for something better." He added, "Technology can help in a lot of these situations — and it will work in other retail categories as well, not just bras."

The Spectors employed top computer vision experts to help them create the best and faultless virtual fit technology.

Meanwhile, Heidi thought of designing a line of customizable ThirdLove lingerie using her germane familiarity at top consumer brands. The said lingerie can be ordered using the app.

But how does it work? With a few snaps using the ThirdLove application on your iPhone, women will get their exact bra-size measurement. No need to go on full nudity, one can take photos of herself in front of a mirror wearing a body-hugging shirt or just a bra, preferably a push-up bra.

Adjusting and tilting the phone may be required before the app gives an accurate size. The duration before getting the right size may not be the same for everybody. Some may get it for a few seconds and some may get it for over 10 minutes. It varies. Nevertheless, it is still better than getting measured in person.

After getting the measurement, one will be asked to avail one customizable ThirdLove bra, which costs between $45 and $70. Matching panties are also available. Furthermore, they offer half sizes, too.

In everything, there is a downside, ThirdLove have a unique system so you won't be able to know your size applicable to other brands. It is not like the conventional "36B." The ThirdLove numbering system starts with "TL" plus three digits (TL123).

The Spectors said that about 10,000 women have already signed up on the ThirdLove app. However, the two wouldn't share how many have ordered the customizable bra.