Kiwis get creative with their anti-drug commercials.
In an advertisement titled, "Blazed - Drug Driving in Aotearoa," three Maori children sit in a car bragging about whose father drives the best under hazy circumstances.
The short, directed by Oscar-nominated legend Taika Waititi, depicts the three kids giving dead-on renditions of the way their fathers act when they drive under the influence.
"My dad gets the blasdedest!" One kid in a collared shirt contends, before telling his friend to move into the passenger's seat so he can demonstrate just how blasdedest his dad acts behind the wheel.
"What street do I live on again?" the other kid jokes, while a third youngster sits in the back, playing on a smartphone.
"Eh? This ain't my car!" the boy in the collared shirt says mockingly.
The comical exchange continues, as one kid reminds the other that "the light's green."
"Blazed" ends with collared shirt's father rolling up in a Toyota Camry, indicating to his son to get in the car. The commercial closes with the message, "Drug Driving: is it really that safe?"
The advertisement aims to squash the belief that people who hit the road stoned drive better than sober motorists.
Ad blog Copyranter called the video, created for the New Zealand Transportation Agency, an "instant Advertising Hall of Fame Drugs PSA classic."
This isn't the first time New Zealand has released an anti-drug PSA that went viral - in 2011, a commercial against drunk driving called "Legend" told the story of a young Kiwi grappling with how to tell his friend he was too drunk to drive.
He ends up suggesting his comrade "just crash here," to which the friend simply replies, "Ok."
"Stop a mate from driving drunk? Legend," the ad finishes.
