Microsoft has launched an anti-Google campaign condemning them for going through user emails to send targeted advertisements.
"You're getting scroogled," reads an anti-google campaign slogan that has been launched by Microsoft which encourages users to move from Google's Gmail to Microsoft's Outlook. According to a report by Microsoft, seven out of ten Gmail users are unaware that Google scans all user emails to send them targeted advertisements. Microsoft says moving to Outlook is a good way to "stop Google from going through your emails."
Executives from Microsoft state that emails are personal and should remain that way. Going to emails to sell advertisements is unpardonable from a user's point of view. Stefan Weitz , senior director of Online Services at Microsoft says that the privacy of all Outlook.com users is given top priority and this privacy is violated when their outlook user sends a mail to a Gmail user because Google scans those mails too. He states that this anti-Google campaign is not only to safeguard the privacy of their Outlook users but to also make Gmail users aware of what Google is doing.
Online ads and prints for the campaign will have the word "scroogled" shown in the famous Google color. A Facebook page has even been created, but hasn't become as popular till now. The website shows incidents of target advertising where divorced women have received advertisements from lawyers while chemotherapy patients have received ads on hair loss products.
Microsoft also admits that it scans outlook mails but only to sort them appropriately and unlike Google, doesn't go snooping around.
"Just like the postal service sorts and scans mail and packages for dangerous explosives and biohazards, Outlook.com scans your mail to help prevent spam, gray mail, phishing scams, viruses, malware, and other dangers and annoyances," the company's official statement read.
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