The Miss America Organization announced three more judges on Wednesday for its upcoming pageant, the Associated Press reported. The newest additions to the panel are Taya Kyle ("American Sniper" author Chris Kyle's widow), "Shark Tank" investor Kevin O'Leary and pro snowboarder Amy Purdy.

"The Miss America Organization provides millions of dollars in annual college scholarship assistance, making it the largest scholarship program for women in the United States," Kyle said in the organization's press release. "I am honored to be a part of an organization that not only helps the contestants but their communities and children as well."

"As a judge," O'Leary said, "I'll be looking for the woman that can best articulate how she will use this opportunity to advance a charity that will help others and/or build a business that will employ Americans, and above all use the title to encourage other young women to do the same."

"Miss America celebrates strong women who are passionate about serving as an advocate for their communities and strive to make a positive impact," Purdy, 2014 Paralympic bronze medalist, said. "I'm honored to be part of an organization with such a long and dedicated history of giving back."

Purdy, Kyle and O'Leary will join country star Brett Eldredge on the judges' panel for the 2016 "Miss America Pageant" on Sept. 13 in Atlantic City, New Jersey. Additional hosts and judges will be announced in upcoming weeks.