Proctor and Gamble have attributed their decline in razor sales to the rise in hipster culture among men in developed countries, according to The Inquisitr.
The Gillette manufacturer is not the only razor company to be hit with a decrease is sales. Schick's parent company, Energizer, has reported a 10 percent drop in sales during the past year alone.
Research institute Euromonitor said the "vogue for stubble" and "growing acceptance of the unshaven look in the workplace" are to blame. As Bloomberg points out, this is a part of the market where China won't be able to lend a hand, given that Chinese men are "relatively nonhairy."
Hipsters, a subculture of young adults that generally criticize the generic interests of the average American and pride theirselves on individuality, have definitely embraced facial hair (at least the male hipsters). But have their thick beards and trendy mustaches really affected the sales in razor blades?
MSN Money suggested that shaving products and accessories like six-blade lotion gel and hand-warming massage razors are just not attractive to most male consumers and could be the real reason behind a "drop" in sales.
Additionally, the price in razors and shaving products have increased over the years and as a result affected the brand purchases of some consumers. Bloomberg notes that shavers have moved to labels likes Dollar Shave Club and Manpacks. Both lines are affordable in the post-recession economy and account for 4 percent of the U.S. market.
Another possible reason behind the change in sales is electronic razor blades do not need to be replaced as often as disposable ones. Bloomberg compares the buzzing razors to "selling a printer with limitless ink."
While price adjustment and technology are logical reasons, The Wall Street Journal suggests that big razor brands have probably "hit a limit on how much more they can get consumers to pay to shave," citing an actual increase in disposable razor sales.
