Sprint Drops Prices of Unlimited Wireless Plans; Go ‘Unlimited, My Way’ Beginning July 12

Sprint decided to drop the prices of its unlimited wireless plans to move up on the competition ladder.

Beginning July 12, customers will only have to pay $80 per month for a package that includes unlimited data, texting and calling. This is a considerable cut from its original $110 value. Prior to this shift, Sprint customers receive only 450 minutes of talk time with unlimited data and texting for the $80 price. This new plan is called 'Unlimited, My Way'.

These new plans that Sprint is piloting on Friday will definitely make Verizon Wireless and AT&T Inc. re-evaluate their services. Sprint is currently sitting on the third spot of the top carriers in the U.S behind the two mentioned. These two carriers stopped offering unlimited data plans since customers are willing to pay more just to have internet service.

Sprint chief executive Dan Hesse mentioned in an interview with Wall Street that the company decided to offer these new plans to eliminate their customer’s fear of them losing their unlimited data plan service. "We wanted to eliminate the fear that the rug was going to be pulled out from under them," he said. "We're not lemmings; we are not going to shared data plans."

Sprint had lost about 1.1 million contract customers just last year and currently has about 31.3 million left. This is almost half of Verizon’s subscribers count. The company hopes to win more customers with this new offering.

Despite its recent acquisition of SoftBank, a Japanese carrier which offers phone and internet service, Sprint clarified that it is their own idea and not by the Japanese brand. Sprint also announced its acquisition of Clearwire Corp, a wireless broadband service provider, which will be used by the company to expand its network.

Sprint made a wise move on this new offer as more customers would rather have unlimited data service than calls. To date, only Sprint is the company who has retained their service of unlimited data service. It also promised customers to save as much as $240 per year compared to Verizon.