Nokia announced today that its real-time traffic software HERE will be integrated into Esri’s mapping software, an information system used for geographic mapping and is used by 350,000 companies around the world. Indeed, the Finnish company has been moving away from consumer users with its new Windows smart phones.
Although the terms of agreements were not revealed, it is obvious to be on an entry level of project contract. Information gathered will then be used by fleet-management enterprises and by the government. Ultimately, Esri has quite a broad and noteworthy reach, mostly working with national mapping companies, the United States federal agencies, around 45 of the top oil companies, a number of forest corporations, all of the 50 U.S. state health departments, education societies, and over 24,000 local and state governments.
The deal is actually just an extension of an already existing contract between the two agencies, with Esri having used HERE for mapping information for the past ten years. In his statement, Roy Kolstad, VP for mobile, web, and enterprise, North America, for HERE said that Esri can now provide a better location-based analysis that can assist business in making more educated decisions.
One reason for making this move significant is that it gives Nokia more visibility for its mapping information, and pushes the notion that the Nokia is moving beyond just being a depot for information for its exclusive products, giving the company another way to earn more. The Nokia here division is still not significantly earning, like its parent company, therefore the move has been highlighted as a main part of Nokia’s mobile strategy.
The Nokie HERE/Esri partnership deal is another sign of a more increasing complexity that we are seeing in wireless technology and real-time mapping services. As digital maps become more common, the services offered around this technology may be more valuable in a long term basis.
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