Health care professionals are joining forces to provide countries with an abundance of condoms according to CNN. The scarcity of condoms have led to an increase in unwanted pregnancies and the spread of sexually transmitted diseases, including HIV.
According to Partners in Health and Sir Richard's, a condom company, are working on donating a condom for every condom sold. Haiti will serve as a "trial run" for the donation program.
Sir Richard's is reportedly packaging condoms with the slogan "I've got your back," in Creole. The packaging is described as "colorful, 'poppy', and fun" by Marc Baptiste, creative director for the campaign.
The wrapper will also include instructions.
"My goal is to catch them young. It's in the street. It's cool," Baptiste said.
Baptiste is a strong believe that if the packaging resonates with popular social movements, it will sell in higher volumes which will aid in the fight against unwanted pregnancies and the spread of sexually transmitted diseases.
Sheila Davis, a chief nursing officer for Partners in Health, has witnessed the uncertainty and dangers associated with the lack of condom distribution in Haiti.
According to the United Nations Population Fund, unwanted pregnancies increased drastically after the 2010 earthquake in Haiti despite the 2.4 billion condoms that were donated to the poverty stricken country in 2008. "I am hoping that we see an end to this pandemic in my lifetime. I've lost far too many patients and friends," said Davis.
Distributing condoms to the youth has been a controversial topic worldwide. Creationism, a religious approach to teaching, has been proposed in an Ohio school district and parents were outraged at the thought of their children being exposed to a heavy sexual subject matter. It has not been reported of parents opposing the new condom donation campaign in Haiti.
