TikTokers are making a lot of money than other people think. This is because they are incorporating Facebook into their videos, especially those about business content. 

Although many users consider Facebook less popular than TikTok and YouTube when it comes to watching videos, some TikTok influencers explained why FB is an overlooked "goldmine for cash." 

How TikTokers Earn Using Facebook: Influencers Share Why Incorporating FB is a Must
(Photo: OLIVIER DOULIERY/AFP via Getty Images)
This illustration picture shows the cash stuffing TikTok trend, videos where people put cash in envelopes as a budgeting method, displayed on a smartphone in Washington, DC, on March 15, 2023. - Manicured fingers meticulously placed cash in transparent envelopes marked "food," "gas" and other categories.

If you are an aspiring TikToker or already a TikToker and want to increase earnings, here's what popular social media influencers share. 

How TikTokers Earn Using Facebook—Here's What Influencers Reveal

My Nguyen, the TikToker behind the popular recipe and food account "MyHealthyDish," is one of the online influencers who shared the importance of Facebook when it comes to earning money. 

"There's so many ways to make money on Facebook that my manager calls it a cash cow," said the TikToker via Business Insider

She explained that unlike TikTok and YouTube, which are already saturated with videos and other visual content, Facebook has no competition, especially when it comes to short-form video content. 

"There's no competition on it. Everyone's looking at short-form videos on TikTok and YouTube - and they're not focusing on Facebook," added My Nguyen. 

Aside from the food vlogger, other TikTokers also said that incorporating Facebook into their business-related videos and other similar content greatly helped them generate thousands of dollars. 

Lifestyle TikToker Take Morgann Book, who currently has over 2 million followers, said that he earned more than $93,000 from Facebook payments for posting his Reels to the app. He acquired these earnings between September 2022 and July.    

Read Also: TikTok Gifts: Here's How Much They Cost and Why Everyone is Desperate to Do Livestreaming

Tips On How To Earn Using Facebook

How TikTokers Earn Using Facebook: Influencers Share Why Incorporating FB is a Must
(Photo: MIGUEL MEDINA/AFP via Getty Images) TikTok influencers Marco Bonetti and Davide Moccia perform a video in the "Defhouse", a TikTok influencers incubator in Milan, on January 21, 2021. - With dreams of the big screen but the Internet in their veins, eight young Italian influencers are racking up followers as they spend their days in a Milan TikTok luxury loft.

There are lots of ways TikTokers can earn using Facebook. These include the following: 

  • Adding advertisements on your TikTok and posting them on Facebook. 
  • If your Facebook video performs well, you can receive as much as $30,000 per month, thanks to bonuses/incentive programs, such as Facebook's Performance Bonus. 
  • Facebook users can give you stars if they like your TikTok content. 
  • You can also take advantage of Facebook's in-stream ads, which pay creators for the ad revenue they generate through their videos/livestreams. 

Aside from incorporating Facebook into your TikTok videos, Time Magazine also provides other earning methods you can try, which can be done directly on TikTok: 

  • Establish a good image on TikTok and partner with popular brands. 
  • Sell products via the TikTok Shopping platform. 
  • Drive sales with TikTok ads. 
  • Always participate in affiliate programs. 
  • Try promoting songs on TikTok. 
  • If you don't want to be a content creator, you can build TikTok accounts and sell them once they have thousands of followers.  

Related Article: TikTok's New 15-Minute Video Limit Leads to Criticisms as Users Claim It's Copying YouTube