As we progress further into the 21st century, consumers' desire for transparency, environmental sustainability, and health in food production has become increasingly apparent. Amidst concerns over climate change and food security, conscientious consumers select healthful products that demonstrate clear sustainability benefits and minimal environmental impact.

This rising trend has driven the development of game-changing solutions, such as FruitMag^TM by ICL Group. Given this growing  demand for food quality and sustainability, this revolutionary product redefines fruit preservation and aligns perfectly with today's consumers' eco-conscious ethos.

An Environmentally Friendly Fruit Preserver

FruitMag^TM, a groundbreaking fruit preserver is a fruit-firming agent that inhibits post-harvest moisture loss, offering an environmentally friendly alternative to the toxic chemicals and fungicides that have been the industry norm for the citrus industry. This mineral-based solution effectively curbs product losses and extends the shelf life of citrus fruits. Through rigorous testing and validation, FruitMag^TM has proven its effectiveness and safety, providing consumers with confidence in the sustainability and safety of their citrus fruit choices.

The unique formulation of FruitMag^TM, a high-purity magnesium-based treatment extracted from the Dead Sea, is designed to reduce post-harvest loss while promoting healthier, more sustainable consumption of citrus fruits. The innovative solution also addresses the decline in Maximum Residue Levels (MRLs) permitted by food safety regulations, providing a zero-residue alternative that caters to the growing demand for cleaner, safer food options.

Citrus fruits an important part of our daily diets

In 2023 , citrus fruits continue to garner worldwide popularity for their diverse flavors, vibrant colors, and remarkable health benefits, from their unmatched versatility in culinary applications to their high content of fiber and of vitamin C , citrus fruits hold an integral place in our daily diets. However, citrus fruits have their challenges. Postharvest diseases such as green mold, blue mold, and sour rot pose a significant threat to the longevity and quality of these fruits, also causing considerable economic losses. In light of the current global food crisis, a quest to find sustainable solutions to postharvest diseases is a must!

This is where FruitMag^TM shines. It safeguards citrus fruits from these common diseases and provides superior protection against postharvest decay. It is   compatible with various citrus growing and harvesting  methods, including spraying, drenching, or dipping, and is adaptable to all types of packaging houses, making it a truly versatile solution.

Enhancing the farm-to-table experience

Alongside these important citrus improvements, FruitMag also supports the rising farm-to-table movement, which emphasizes local food production and fosters environmental, economic, and sustainable communities in agriculture. Citrus fruits are grown in over 140 countries, FruitMag^TM' significantly enhances the farm-to-table experience for citrus lovers, ensuring fresher, safer fruits from farm to fork.

A promising future for the environment with innovative agricultural technologies

 We are witnessing an evolution of environmentally friendly practices, with an intensification of the farm-to-table movement, we expect innovative agricultural technologies like FruitMag^TM to lead the charge.  A future where consumers and investors alike,  increasingly champion innovations that not only  improve yields, but also improve their health  and protect our precious environment.

A shared commitment to sustainability

Let us embrace 2023 with optimism and a shared commitment to sustainability. As we relish the juicy and refreshing varieties of citrus flavors, let us also savor the satisfaction that our choices are paving the way towards a healthier, more sustainable world. Here's to a future filled with joy, wellness, and a bountiful supply of fresh, delicious, sustainable citrus fruits with the help of sustainable innovations such as ICL Group's revolutionary fruit preserver- FruitMag^TM !