(Photo : Made It Myself TV)

In February 2023, TriCoast TV and VIZIO launched the new crafting app Made It Myself TV, which is now available exclusively on the VIZIO platform to users 24 hours a day, 7 days a week. The companies are thrilled to launch this revolutionary new offering, which will serve as a dedicated home for crafting content to inspire viewers to pursue and enrich their crafting passions.

Made It Myself TV is a partnership between TriCoast TV - the full-service media company that created the wildly successful Dark Matter TV - and VIZIO - a leader in the home entertainment technology space. VIZIO's operating system comes equipped with every VIZIO Smart TV and offers multiple out-of-the-box entertainment options to millions of households across the country and the world.

"VIZIO provides audiences with dozens of must-have apps, of which Made It Myself TV now joins the ranks," says Marcy Levitas Hamilton, CEO of TriCoast TV. "Made It Myself TV is VIZIO's first app in the crafting category and gives VIZIO and its users exclusive access to all sorts of time-honored and trending arts and crafting content."

Made It Myself TV's top-notch crafting content

Made It Myself TV will become a hub for crafters looking for content across many crafting disciplines, including knitting and crochet, woodworking, plant parenting, thrifting, craft hacks, paper arts, and budget-friendly home decor. Whether one is looking to hone their skills in a discipline they already work in or discover a new passion for a type of crafting they have not yet tried, Made It Myself TV offers the great content needed to push them along in their crafting journey.

As part of the channel's commitment to delivering top-notch content, Made It Myself TV has partnered with several significant influencers in the crafting space, including Marc Spagnulo ("The Wood Whisperer") and Tamara Kelly ("Moogly"). These influencers will give proprietary tips and tutorials that will take any crafter's skills to the next level. Spagnulo, Kelly, and other influencers like them have already turned into viral sensations on social media, bringing their pastimes into the mainstream. Their partnership with Made It Myself TV will allow them to make even more content that will expand the crafting field.

The pandemic inspired millions of people to take up arts and crafting, with over 70 million people enjoying creative hobbies - and that number is constantly growing. Additionally, Gen Zers are increasingly drifting towards hand-made and hand-created art to fill their homes. 

"Made It Myself TV could not have come at a better time," says Hamilton. "We are thrilled to launch Made It Myself TV on VIZIO to help people find and create their passions."

Becoming the premier source for crafting content

The team at Made It Myself TV has ambitious goals for the app. "We want Made It Myself TV to be to the crafting community what HGTV is for home improvement content," explains Hamilton. "Our content is entertaining, informative, and inspiring. We created the app for hobbyists and artists who want seasonal and around-the-clock access to carefully curated, wildly entertaining, and aesthetically pleasing content to feed their DIY and crafting passions."

For VIZIO, this partnership represents a valuable addition to their library of apps and content. "VIZIO provides audiences with content across extensive genres and subject matters, and are pleased to now bring crafters, artists, and hobbyists into that fold," Seta Goldstein, VIZIO's Director of Content and Technology Partnerships, said in a recent press release. "With the exclusive debut of Made It Myself TV on VIZIO, our audiences can be inspired to create and find new passions with their friends and family."

"Crafting is a way of life for many people, with a rich tradition in America," Hamilton adds. "VIZIO is an American company with over 16 million users. We know that our app will inspire VIZIO Smart TV owners to create something special."