Crest, the toothpaste brand owned by Procter & Gamble revealed plans to release a new chocolate flavored toothpaste named "Mint Chocolate Trek."
It's safe to say that very few people dislike chocolate. Along with being absolutely yummy, some chocolates when consumed in moderate quantities are beneficial for health. Taking things one step further, Crest, the toothpaste brand owned by Procter & Gamble revealed plans to release a new chocolate flavored toothpaste named "Mint Chocolate", USA Today reported.
The toothpaste is part of Crest's "Be" line of mouth fresheners. Along with chocolate, the line will also launch other flavors like "Lime spearmint zest" and "Vanilla mint spark." All three toothpastes will be available for purchase on store shelves by the first week of February and will sell for just under $5.
"Daredevils, have we got a surprise for you. Introducing Mint. Chocolate. Toothpaste. That's right. It's a whole new world of deliciousness for toothbrushes everywhere. And it's ready to take your mouth on an exhilarating ride. Better buckle up," a message on the official site reads.
Procter & Gamble executives revealed that though the flavors seem a bit odd for toothpastes, they are aimed to cater to the "experiential consumers." Moreover, the flavors are meant to "arouse their senses and energize their brushing routine like never before."
"It's a way of reinvigorating interest in a brand. By having a variety of products, they keep consumers from switching," said Karen Machleit, head of the marketing department at the University of Cincinnati, according to the tabloid.
Procter & Gamble officials confirmed that their new toothpaste doesn't bring anything new to the table in terms of dental hygiene or oral care and is just indented to be a "fun" way to start the day. According to a Medical Daily report, the toothpaste is developed in such a way that in holds back the mint flavor for about 30 to 40 seconds so that the first thing a user tastes is the chocolate.
The big question here is that since chocolate and candy have always been considered the biggest enemies of teeth, is this toothpaste safe to use? Apparently, your dentist will approve of it, the company's officials confirm. And they probably are right.
Last year, University of Texas Health Science Center researchers conducted a study wherein they found that chocolate contains an extract called theobromine, which is more effective in treating teeth cavities than fluoride, a chemical present in 95 percent of the toothpastes sold in the United States.
"This clinical trial illustrates the dramatic effect of Theodent after just one week. Theodent goes to work occluding dentinal tubules after the first day of use with significant benefits in just seven days," said Theodent Chief Executive Officer Dr. Arman Sadeghpour in a press statement at that time. "The comparison to toothpastes containing fluoride - one as much as 5,000 ppm - validates what our research has shown all along: that Rennou, the active ingredient in Theodent, is more effective and safer than fluoride, which can be toxic if ingested."
If this toothpaste proves to be effective in keeping away oral problems, it can be a great alternative to fluoride-based toothpastes. While this chemical is credited for strengthening tooth enamel and re-mineralizing tooth decay, it can be harmful if swallowed daily.
