Sony Bundles PS4 and Vita for under £500 ($820)

Sony is selling out bundles of PS4 and PS Vita for less than £500 ($820) beginning Thursday in the U.K.

Alongside the launch of PlayStation4 (PS4) in Europe, Sony UK pushed retailers to offer a “soft bundle,” which includes both PS4 and PS Vita
PS Vita consoles.

In a Eurogamer interview with Sony U.K Vice President and Managing Director Fergal Gara, he said, “We're working with our retail partners to put across that proposition as well as we can.”

"It'll come to market in a few different shapes and guises. You may walk in and get a great deal on 'buy a Vita when bought with' type deal. So if you buy a PS4 you can get a Vita for X. And others will say, well here's the Ultimate Bundle and you get all those bits in it.

"But as a base price point, in other words for the two consoles, we expect the gamer to be able to pick that up for under £500. It's not a hard bundle pack at this point in time. It's us working with the retailer to effectively deliver a soft bundle."

PS4 alone usually cost £349 ($570) and Vita, depending on the model type, usually costs £150 ($245).

Sony UK has been eager to establish connectivity of the PS4 to the Vita handheld, since the former’s announcement early this year. Through this connectivity and Gaikai Streaming technology, users can play PS4 games on their PS Vita distantly.

Gara said, these features convinced PlayStation to bundle the two consoles together this coming holiday season.

“We think, for four hundred and something pounds you're getting two consoles, if you get PlayStation Plus with that then you've got an Instant Game Collection for both. So now they're both great companion devices and they're standalone devices. Why wouldn't we underline that and highlight that point of difference? We really believe in it.”