Apple confirmed its acquisition deal with Tel Aviv-based 3D sensor company PrimeSense on Sunday. The deal reportedly closed between $300 and $360 million.
Inon Beracha, chief executive officer of PrimeSense, stated that this acquisition rumor was caused by a "recycled rumor," and nonetheless, the reports were true. However, it has still been left unclear on why it chose to buy the 3D sensor company. The rumor suggested though that the Cupertino-based company plans to use it for its Apple TV project.
A spokesperson for Apple Inc, told Techcrunch, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Really, what is the main reason behind Apple's acquisition?
Well, Apple has always been very secretive on its purposes for acquiring companies, so, Apple's response is a no shock for many.
However, one close reason that analysts see is the 3D company's participation with Microsoft's Kinect, a motion sensing input device for Xbox 360 that permit users to control and interact the gaming device without touching the game controller, via natural user interface using gestures and voice commands.
PrimeSense seem very good at reducing the size of its sensor arrays. A fine example of the improvements include a handy version of the Carmine 1.09 sensor attached into 3D Systems' handheld new 3D scanner and a delicately altered PrimeSense array that is included in Occipital's Structure sensor, a portable 3D sensor that is strapped to the back of your iPad.
Despite the fact that scanners are getting smaller and smaller in the past years, the goal to collect 3D data from a smartphone is still pretty wavy because it would cause your battery life too much.
PrimeSense's technology makes use of cameras and sensors to know the depth of objects in a 3D space. The cameras aid in identifying individuals and their actions and motions.
