Apple has been reported by Re/code to be in talks to buy talk radio and podcast app Swell for $30 million.
"Multiple" unnamed sources said the Swell app website will be shut down this week as part of the agreement, according to PC Magazine.
The app learns the user's preferences over time and provides personalized and unlimited audio news from iTunes, NPR, ABC, ESPN, CBC, BBC, TED, and other sources.
While Swell was reported to not have many users, it was previously able to raise $7.2 million in funding from Google Ventures, DFJ, InterWest Partners, and other investors, Business Insider reported. Before Apple's acquisition, the company was developing an Android version of the app.
Members of the Swell team will reportedly join Apple after the deal. While Apple's Podcast app has a rating of 1.5 out of 5 stars among App Store users, Swell has 4.5 stars with over 400 reviews on the App Store.
The deal comes as Apple struggles to compete with music streaming services like Pandora and Spotify, who provide music to users who, rather than buy music outright, prefer to stream music for free.
Consumers can currently download Swell on Apple devices that run iOS 6 or later. Apple's purchase of the app follows several acquisitions made by the tech giant over the past couple of months. The company bought Beats for $3 billion in May and BookLamp for between $10 and $15 million last week.
Tim Cook, CEO of Apple, said during a recent earnings call that the company had "completed 29 acquisitions since the beginning of fiscal year 2013, including five since the end of the March quarter." These deals do not include Beats, Apple's biggest purchase to date.
