Samsung's strategy of using a selfie of President Obama and Boston Red Sox star David Ortiz as a marketing tool last week has caused the White House to consider it to be the last one, senior advisor Dan Pfeiffer said on Sunday.
According to Yahoo News, "Well, [President Obama] obviously didn't know anything about Samsung's connection to this," Pfeiffer said on CBS' "Face the Nation." "And perhaps maybe this will be the end of all selfies."
White House officials have "had conversations with Samsung about this and expressed our concerns," Pfeiffer said, declining to give specifics. "We'll leave that conversation between the lawyers."
Taken earlier this week, the moment was captured by Ortiz during a visit to the White House. After taking the photo, Ortiz shared it with his fans on Twitter.
Samsung, who has an endorsement deal with Ortiz, went ahead and re-tweeted the post to its 5.2 million followers.
However, the move was rebuked by the White House for turning the distribution of the photo into a promotional strategy by the electronics company, CNN Money reported.
"I can say that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes," White House press secretary Jay Carney said Thursday. "And we certainly object in this case."
Samsung told the Boston Globe on Tuesday that it was "thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3."
"When we heard about the visit to the White House, we worked with David and the team on how to share images with fans. We didn't know if or what he would be able to capture using his Note 3 device."
Ortiz, however, claimed the picture to be an unscripted moment and not part of an endorsement deal.
"It wasn't anything promotional, anything like that," Ortiz said. "I mean, who knows that you're going to take a picture with the president? How many people can guarantee that? It was something we don't even have to talk about.
"It just came out right in the moment when I gave him the jersey and he asked to take pictures," Ortiz continued. "It was like, 'Oh, wait a minute, let me see if I can get away with this.' I was lucky that I was right there. It was fun. It was something I'll never forget."
