American Eagle's lingerie line "Aerie Real" uses unretouched "real" girls to model their underwear; from A to D cups, each model gives their customers a more "realistic" view of what a bra would look like on them.
In the age where every advertisement is enhanced digitally, Aerie has made a bold move on their part to ditch the supermodels and give bustier women a chance to show beauty at any size.
"We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign," Jenny Altman, the Aerie line's style and fit expert, told Good Morning America. "It's a selling point because our customers represent this great demographic and they don't really get to see what girls their age really look like."
"We're hoping to break the mold ... we hope by embracing this that real girls everywhere will start to embrace their own beauty," Altman added.
Aerie's demographic is geared towards a more youthful audience, ranging from teens to ladies in their mid twenties, versus a more mature Victoria's Secret. Customers of American Eagle praised the company's new advertising approach on Aerie's official Facebook page.
"I love this campaign. It's about time a company did this instead of the model [stereotypes] that are true no matter what some people say. I'm so happy this is being done," one commenter wrote.
"I'm so glad someone is finally making this stand! The model in this picture looks happy AND healthy! Loved Aerie before, but love them even more now," another customer wrote.
Aerie is following the footsteps of Dove's "Real Women" campaign a few years ago and most recently Pantene's "Shine Strong" commercial where gender stereotypes were called out. (Check out the video below)
What do you think about Aerie's new campaign? Leave us a comment below!
