SpaceX's second attempt to launch a communication satellite this week was aborted on Thursday only one minute before liftoff.
SpaceX is working to launch the satellite for SES, which boasts the "world's second largest fleet" consisting of 54 satellites, Reuters reported.
The launch of the unmanned Space Exploration Technologies' Falon 9 rocket was called off due to an "unexplained technical issue," company officials said.
The first launch attempt on Monday was aborted because of an "unusual" pressure reading on the vessel's liquid oxygen tank.
The company will give the launch another go on Friday.
The satellite the company hopes to launch is called SES-8, and is planned to deliver cable and broadband services to people in China, Vietnam, India, and other Asian regions. The satellite cost about $100 million and weighs around 7,000 pounds.
"It's an extremely important satellite for us," Martin Halliwell, chief technology officer of SES, said in a prelaunch press meeting, Reuters reported.
"We know that as we go forward into these very significant growth markets that it's absolutely critical that we have a cost-effective and efficient way to get to orbit. That's really what SpaceX has brought us."
SES usually launches its satellites via Russian Proton and European Ariane rockets, but these trips have always been much more expensive than the $55 million they paid to catch a ride on SpaceX's rocket.
Halliwell said the company got the discount by agreeing to launch on Falcon 9's first mission.
SpaceX has some od the most competitive prices in the industry.
"There are a lot of people who hope that SpaceX is going to fail," Halliwell said."This is really rocking the industry."
Older versions of the rocket have been successful in the past, and have even been used to deliver NASA cargo.
"There's always some risk associated with the flight not working. So we're very appreciative that SES would place a bet on SpaceX," Elon Musk, SpaceX's founder and chief executive said, Reuters reported.
