The COO of Electronic Arts believes competition between consoles benefits all parties and companies to continue to fight until one is on top.

In an interview with GamesIndustry.biz, EA COO Peter Moore explained console wars are what publishers need to drive up competition.

"Consumers love it as well, and it's good for the industry," he said. "You need powerful companies like Sony and Microsoft to be battling out with each other because it drives investment in their platforms. It drives competition. You want to see Nintendo come back with the Wii U. All in all, it becomes healthy for gamers, for the environment. When you have a runaway winner, that actually has a reverse effect."

However, it doesn't mean Moore is picking sides when it comes to console exclusivity. Moore explained to GamesIndustry.biz EA's support for a device over another has more to due with how the companies plan to release their product overall.

"We were supportive of both of those platforms," he said. "But then you've got finite resources and you've got teams that say, 'We really think that two or three years from now, these are the platforms that people are going to be consuming games on.' And you look at the quality of what you can do on phones and tablets..."

"Sometimes strategy is not about what you do but what you don't do, and you have to make some hard calls when you've got only so many people. To my point, we've got to be planning for FY 17 and 18. Do you think the Vita and 3DS are going to be around in some shape or fashion by then on a scale level?"

Moore also stated so long as the demand is there, publishers will continue to bring games to different consoles.

"The demand needs to be there," Moore said. "You can no longer say 'We can't deliver.' The games should be there to support them, which is not always the case around launch period. Although we managed to get five games out, it was a pretty stark lineup I think on both boxes at first."