Pepsi has finally reacted to the backlash and pulled off its controversial ad featuring Kendall Jenner at a protest. The advert was criticized for being tasteless, keeping in mind with the current political climate.
According to The Independent, the video is no longer on YouTube and Pepsi has also issued an official apology. The company admitted how the ad was done with the best intentions but unfortunately, it missed the mark.
"Pepsi was trying to project a global a message of unity, peace, and understanding," The Independent quoted Pepsi. "Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue."
The company then announced that they are pulling the content and also halting any further rollout. Pepsi has further apologized to Kendall Jenner for putting her into an uncomfortable position. The model and reality TV star has since then deleted her Instagram posts and Tweets related to the ad and hasn't made any public statement.
According to Teen Vogue, in the Pepsi advert, Kendall Jenner was seen amid a photo shoot, while a protest march is taking place on the streets just outside. The Kardashian-Jenner family member then steps away from her modeling shoot to join the crowd of young, diverse protesters who are holding the peace sign placards.
The crowd is surrounded by police officers and Kendall Jenner is seen handing one of them a can of Pepsi. The protesters cheer after initial hesitation the police officer takes a sip from the can and smiles at his colleague.
The ad was criticized for trying to capitalize on the current political and social climate of US. Bernice King, son of Martin Luther King Jr, mocked the Pepsi advert with a sarcastic message on Twitter.
The civil rights leader was being confronted by a police officer at a protest march. Taking that incident as an example Bernice stated if only 'his daddy would have known about the power of Pepsi'.