Samsung had been one of the most prominent smartphone makers in the tech industry. Along with Apple, innovation always takes place. Apple’s Siri had been the league of the Cupertino-based company. Yet, Samsung sets foot to a new technology, by introducing own version of voice assistant named Bixby.

According to Mail Online, “Bixby will be our first step on a journey to completely open up new ways of interacting with your phone,” exposed InJong Rhee, Samsung's head of research and development for Software and Services. “At the launch of the Galaxy S8, a subset of preinstalled applications will be Bixby-enabled’” he added.

Furthermore, third-party developers to make Bixby-enabled apps were then mentioned to be allowed through the aid of Samsung’s Bixby. Bixby is then said to be accessed on Samsung smartphones’ side button on the left, under the volume buttons. Hence, giving easy access to Bixby unlike Apple’s Siri.

Rumors on Bixby included visual search capabilities. In which it is guessed that Bixby could analyze images. Thus, performing optical character recognition based on visible text. Another is that it could complete a transaction by pointing out where and what image of an object a person could buy.

CNBC then reported that Rhee also shared that Bixby wouldn’t just stay put on Samsung smartphones. The voice assistant is then said to later grace appliances like TV and air conditioners. Yet, as an artificial intelligence technology, the South Korean giant was mentioned to expose Bixby to more people so that it could learn more as well.

Future updates on voice assistant Bixby could also be expected from Samsung at it had been reported to acquire Viv Labs, company responsible for Apple’s Siri. But for now, consumers would just experience Bixby first in Samsung’s technology.

Rest assured, tech enthusiasts could experience Samsung’s new voice assistant Bixby in the much anticipated Galaxy S8 and S8 Plus release on a press conference in New York scheduled on March 29.