A common problem among women with big busts is in finding the right bra that fits and supports perfectly and a lingerie company might have found the best solution. Designers and entrepreneurs Laura West and Sophia Berman came up with the idea of bra customization through 3-D printing and the first collection was just unveiled.
"We were sick of the lack of options in larger cup sizes and realized the extreme need for innovation in the lingerie industry," they stated on their site, Trusst Lingerie.
The pair developed 300 prototypes before coming up with the right designs with the help of a Kickstarter campaign launched in 2015. West and Berman also came up with a video during the launch, which showed the struggles of women with large breasts as depicted by men.
While the designers didn't provide the specifics to their innovations, they stated that the lingerie has been stripped of one element: the underwire. They believe that this is the biggest source of discomfort for many women.
Trusst Lingerie's bra designs come in three types: Jessica, Marjory and Suzanne, which can be pre-ordered for $100 to $130, according to Refinery29. The cups are shaped based on principles of architectural engineering - triangular like a roof, with much of the support or stress coming from the underside. The first batch of orders for Trusst Lingerie will be shipped out in spring 2016, according to Hello Giggles.
