The new safe-for-work era of Playboy is here. On Thursday, Playboy revealed its first non-nude magazine cover after announcing just four months ago that nude photos of women would no longer appear in the print magazine as a part of a radical redesign.
Playboy's March issue is the first to embrace the new look with a commitment "to art, literature and long-form journalism along with an entirely contemporary take on photographing the beautiful women who have made the publication one of the most enduring and successful of all time," according to Huffington Post.
The cover features Instagram and Snapchat model Sarah McDaniel with a social media-themed spread that's apparently meant to be seen from "a boyfriend's perspective." Dree Hemingway, who is daughter of actress and author Mariel Hemingway and great-granddaughter to Ernest Hemingway, is featured as the very first centerfold of the revamped issue.
"Say hello to a new era #PlayboyReveal," the tweet read, alongside the cover photo of McDaniel that looks like it's straight off Snapchat.
"I know I speak for all involved when I say that creating this new Playboy magazine has been a labor of love for those fortunate enough to work on it," Playboy Enterprises CEO Scott Flanders said. "We are exceptionally proud of the end result and are confident that everyone will enjoy reading it as much as we did creating it."
The best part is, Dree and the other women feature in the issue are not retouched, according to The New York Times. Instead of the magazine's typical photos with perfect lighting, Photoshop and "aggressive airbrushing," the new images "are grainy, and all feel more impromptu than posed."
The decision to eliminate nudity came after the company made its website safe for work in August 2015 and noticed that more people began to visit. Not only will the magazine feature different types of photos, but it will also be free from all the "bawdy cartoons" and racy ads. The new layout will be less cluttered and have more of a contemporary feel. While there will not be full-frontal nudity anymore, the magazine will still have the sex appeal it's known for.
"There's a lot that we're keeping the DNA of the magazine, but there's a lot we're evolving, too," Chief Content Officer Cory Jones told CNN. "It's going to be sexy, but it's going to be safe for work."
The March issue is set to hit newsstands on Friday, Feb. 12
