UPDATE 3:40 p.m.: Apple is providing new iCloud storage pricing, with 50GB for 99 cents a month, 200GB for $2.99 a month and 1TB for $9.99 a month.
UPDATE 3:39 p.m.: iOS9 will be available starting Sept. 16.
UPDATE 3:35 p.m.: The new Apple Retail pricing program will start in the U.S., and the iPhone Upgrade Program will let you get a new iPhone each year and choose your carrier. Unlocked phones are included.
You can preorder the iPhone starting Sept 12, and it will be available on Sept. 25. The device will be available on 130 countries by the end of the year.
UPDATE 3:32 p.m.: Prices for the iPhone range from $199 to $399 for the 6S and $299 to $499 for the 6S Plus, The Verge reported. These devices will be available on two-year contracts.
The 24 monthly installment plans cost $27 per month for the 6S and $31 per month for the 6S Plus.
Update 3:30 p.m.: The iPhone how has new charging docks that that match its metal finishes
UPDATE 3:27 p.m.: 3D Touch now lets you shoot videos around a photo, which you can do on an iPhone, iPad, Mac and Apple Watch.
You can record 1.5 seconds of video on each side of the photo.
The Google Play store now has an app that helps users move to the iOS.
UPDATE 3:24 p.m.: The iPhone now also lets you shoot and edit 4K video and coems with a new 5MP FaceTime HD camera.
The Retina Flash makes the display three times brighter than usual when you need it to be.
UPDATE 3:20 p.m.: The new 12MP iSight camera has 50 percent more megapixels than the previous version, as well as quicker and more accurate Autofocus.
The second-generation Touch ID sensor is twice as fast as the previous version.
UPDATE 3:18 p.m.: Apple is now showing off the M9's motion coprocessor, which is always on.
UPDATE 3:15 p.m.: The iPhone is also getting a new A9 chip, which is optimized for real-world use and is 70 percent faster than the A8 and provides 90 percent better graphics.
UDPATE 3:04 p.m.: New gestures include peek and pop.
3D Touch lets messages, emails and photos pop up on the screen. Pressing lightly will bring up one thing, while pressing hard will bring up another.
Capacitive sensors are included in the backlight of the display to measure the distance between the backlight and the screen.
Pressing on the edge of the screen lets you swipe from one app to another.
UPDATE 3:00 p.m.: The iPhone 6 and 6 Plus now take center stage with new aluminum. Models include silver, gold, space gray and rose gold.
New features include a new glass, which is the "strongest in the industry," dual ion-exchange process, and 3D Touch as its new interface.
UPDATE 2:54 p.m.: The TV OS's new Siri remote comes with Bluetooth 4.0 and can control volume and swtich power with HDMI CEC. Features include an accelerometer and gyroscope, and the remote last for three months per charge through the lightning connector.
The 32GB will cost $149, while the 64GB will cost $199. The remote will be shipped to 80 countries starting in October.
UPDATE 2:46 p.m.: MLB now takes the stage with the At Bat app for the Apple TV, which can stream content at 60fps, 1080p. Users can receive stats on players, as well as split the screen to watch two games at the same time.
NHL GameCenter Live will be available for the Apple TV in 2016.
UPDATE 2:44 p.m.: Apple is now shifting to shopping, introducing Gilt to the new Apple TV so you can shop from home, Mac Rumors reported.
UPDATE 2:36 p.m.: Apple has redesigned all of its apps, including Apple Music, which now lets you look at all of its screens at once.
The new design comes in the form of TV OS, whic is based on iOS and "built for the living room." Redone apps include Netflix, Hulu and HBONow. New games include "Disney Infinity," "Guitar Hero" and "Shadowmatic," in addition to new kids games, which can be played on Apple TV with an iPhone or iPod Touch as a controller.
Beat Sports lets the whole family play different games.
UPDATE 2:30 p.m.: Users will have access to iTunes, Hulu, Netflix, HBO and Showtime, and Apple will add more over time.
UPDATE 2:24 p.m.: Next up is Apple TV, with Cook saying that 60 percent of pay streaming video is consumed on Apple gadgets through an app.
The new Apple TV has been unveiled, with its remote sporting a touchpad while you watch your favorite shows and movies on iTunes. Turning the remote sideways will turn it into a game controller.
Voice navigation is included, though a power button on the TV is not. You'll be able to pause movies and shows to get more information on them. You can also check out the weather and sports scores while your movie is paused.
UPDATE 2:22 p.m.: The iPad mini 4 currently starts at $399, and the iPad mini 2 starts at $269. The iPad mini 4 comes with the same inner parts as an iPad Air 2.
UPDATE 2:18 p.m.: The Apple Pencil and Smart Keyboard will go on sale for $99 and $169, respectively, in November. The iPad Pro with the pencil and keyboard will cost over $1,000.
UPDATE: 2:12 p.m.: The new app called 3D4Medical debuts to let doctors and patients using the iPad Pro share health data. It shows 3-D-images of the body and animates pictures of muscles and skin in real time, The Verge reported. It even shows human innards.
The iPad Pro will be available in silver, gold and space gray, starting at $709 and going as far as $1,079.
UPDATE 2:10 p.m.: Adobe now steps up with a new product called Adobe PhotoShop Fix, which can process 50MP images and convert blank pages in only a few minutes. Fix will be available only on the iPad, and shipping begins in October, Mac Rumors reported.
UPDATE 2:03 p.m.: Apple platforms are now getting support for Microsoft Office, as iOS users will be able to multitask Word and Excel documents at the same time. The Apple Pencil will also have support in PowerPoint, as users will be able to draw shapes that are converted into graphic objects.
UPDATE 1:57 p.m.: The next new product is the Apple Pencil, which lets the iPad detect positions twice as fast and can lets users create broad and shaded strokes by calculating angles and orientation. The pencil comes with a connector that charges when you plug it into the iPad Pro.
Users will be able to touch a single pixel, and the pencil's battery will last for hours.
UPDATE 1:54 p.m.: Apple is launching the Smart Keyboard, its new physical keyboard, as well as a new connector called the Smart Connector, which connects magnetically to the keyboard, Mac Rumors reported.
UPDATE 1:50 p.m.: The iPad Pro is faster than 80 percent of portable PCs shipped in the past year, and its graphics are 90 percent faster than those of these PCs. It's battery will last for 10 hours on a single charge.
The device also has a four-speaker audio system, with one at each corner.
UPDATE 1:45 p.m.: The iPad is also making an appearance at the event with the debut of the iPad Pro, which is being billed as Apple's most powerful iPad to date, The Verge reported.
The device, designed for "desktop performance," comes with a 12.9-inch screen, a width equal to that of the iPad Air, and 5.6 million pixels, which is more than a MacBook Pro with Retina. Additional features include 2s memory bandwidth, 2x faster storage performance, and a third-generation 64-bit A9X chip, whic is almost twice as fast as the A8X in the Air 2.
UPDATE 1:25 p.m.: Williams now unveals the Apple Watch Hermes, a new model under Apple's partnership with Hermes that is coming out in October.
New sports models include Gold, Rose Stainless and Space Black Aluminum, all of which begin shipping today in 24 countries. The new Watch OS 2 will be available on Sept. 16.
UPDATE 1:20 p.m.: Airstrip co-founder Dr. Cameron Powell has revealed that the watch will now work with the medical app to provide doctors real-time feeds of patient data like heart rate, according to The Verge.
A screen of the app on the watch showed that users can check fetal heart rates remotely, as Airstrip has been used to monitor pregnant women in hospitals.
UPDATE 1:12 p.m.: Apple CEO Tim Cook and Apple Watch chief Jeff Williams have revealed that the watch will receive Facebook Messenger and iTranslate. The former lets you send text and audio messages while sharing your location from the watch, while the later will provide more than 90 different translations whenever you speak into the device's microphone, Mac Rumors reported.
The watch will also now work with your GoPro cameras, letting you control the camera and view live shots.
Today, Apple unveils the widely anticipated iPhone 6S, along with the rumored product updates to other devices that include the Apple TV and the iPad.
The available information so far - based from leaks and rumors - points to one consistent outcome. This is the introduction of products that are geared more towards the improvement of previous models so that they are more polished both in performance and appearance.
The iPhone 6S (or iPhone 7) is rumored to be launched with an even better camera and better specs but with few new features, particularly in terms of design.The most interesting information about the iPad, meanwhile, involves the rumored launch of an iPad Pro that will allegedly sport its own stylus, according to 9to5Mac.
The product that is expected to have the most improvements is the Apple TV. There are leaked details that indicate a massive reorientation of the device from a streaming appliance to a gaming console, as HNGN previously reported.
The iPhone 6S launch will be held at the Bill Graham Civic Auditorium in San Francisco for the first time. This is the largest venue for Apple so far, which many expect to mean big announcements. For those interested to watch the iPhone 6S event, here are the schedule according to time zones:
San Francisco: 10:00 a.m.
New York: 1:00 p.m.
London: 6:00 p.m.
Berlin 7:00 p.m.
Moscow: 8:00 p.m.
Beijing: 1:00 a.m. (Sept. 10)
Tokyo: 2:00 a.m. (Sept. 10)
Sydney 3:00 a.m. (Sept. 10)
Additional reporting by John Nassivera