Selena Gomez, The Weeknd and Justin Bieber: Cold War Brewing Between Trio; Competition Leads To Bad Blood By Dipannita | Apr 17, 2017 11:59 PM EDT The love story of The Weeknd and Selena Gomez has been going strong and the couple seems to have eyes for each other only. However, the two are a little distracted these days because of Gomez's ex Justin Bieber as he is competing with the two at the upcoming 2017 Billboard Music Awards. The three are said to be locked in a verbal battle of sorts and have been seen dishing the other party on different occasions. The Weeknd and Selena Gomez are having a somewhat tough time these days and it has got nothing to do with their mutual equation. According to Celebrity Insider, it is Selena's ex Justin Bieber who is proving to be a distraction as the couple seems to be feuding with him. The 2017 Billboard Music Awards competition has pitted The Weeknd and Justin Bieber against each other and the former has beaten the latter in terms of nominations. Watch video The Weeknd bagged 13 nominations while Bieber could only manage seven. Both are also competing in the Top Male Artist and Top Artist category while Selena will be nominated along with her ex for the Top Social Artist. This has caused a good deal of bad blood between the three and it is said that they are taking potshots at the opposition. Selena Gomez recently released a song "It Ain't Me" where she is seen crooning about a girl who does not want to be with a guy as he likes partying more than being with his girl. The Weeknd, on the other hand, performed a song wherein he sang that he took Justin's girl and she is more into him than her ex. As for Justin, he trashed the rapper through a video on Instagram and also skipped the Grammy event as The Weeknd had bagged many nominations at the same.