The year 2020 presented many challenges to digital marketers. Many events such as COVID-19, the election, and mass protests significantly impacted online marketing. In short, they created uncertainty. For example, it's difficult for anyone to predict what social media advertising costs will be in the future.
Leading digital marketing services are embracing new digital marketing strategies that will perform well this year. If you want to maintain a sharp edge over your competition, you must use solid digital marketing strategies. Let's take a close look at the digital marketing trends of 2021.
1. Search Engine Optimization
Changes are constantly taking place with search engine optimization. That's because SEO remains one of the most dynamic digital marketing strategies in existence.
Huge changes will not take place with SEO in 2021. This is why we believe it's still reliable for brands to get online exposure for their services and products.
When it comes to search engine optimization, user experience is one thing you should keep in mind. It's your responsibility to make sure you provide quality content to your audience. In return, you can look forward to expanding your customer base.
2. Dealing with Ad Blockers
Every digital marketing trend in 2021 will not make marketers happy. In this case, you must be ready to deal with ad blockers. Nearly 43% of internet users report using ad blockers in 2021. Unfortunately, this will hurt marketers using pay-per-click marketing campaigns.
If your online ads fall prey to ad blockers, you must learn how to adapt. Don't waste your time in trying to convince your targeted audience to change their preferences.
You should make some adjustments to your advertising budget. You can pour your advertising dollars into sponsored marketing and influencer marketing.
Influencer marketing does an incredible job with younger audiences, so this may be your best bet if they're on your radar.
3. Search Engine Optimization for Video Searches
You don't need to be a genius to know you can find videos and images by typing in keywords. Did you know that you can use images for a search? More internet users are switching to image search for their shopping adventures.
Would you like to capitalize on the growing trend of image searches? Here are some tips that will help you excel with image and video campaigns:
- Make sure you use quality videos and images
- Add your targeted search engine optimization keywords to the file name of your image
- Don't forget to add alt text to your image descriptions
- Place images in your sitemap
4. Use Interactive Content
Using interactive content is not a new trend, but it will become more prevalent in 2021. Interactive content opens the door for more engagement, making it easier for users to appreciate your content.
What type of interactive content should you use for your website? You can use the following: contests, surveys, quizzes, calculator widgets, and giveaways.
Interactive content will improve your user experience, and it will do a fantastic job of getting responses from your audience.
5. Customer Segmentation
What is customer segmentation? This is where you use small marketing campaigns to target specific audiences. You will see better results if you group your audience by their shopping behavior, demographics, etc.
Segmenting your customers will maximize your marketing campaigns. This marketing trend will give your audience the impression that you're speaking directly to them. Personalization will pay big dividends for your marketing efforts.
The year 2021 is filled with ample opportunities for digital marketers. The 2021 digital marketing trends will work in your favor if you heed the notes above. Please keep in mind that it will take time for you to see positive results.