Sometimes the most genius ideas are born out of pure frustration.
Amir Bassan-Eskenazi co-founded a company called Pixie that sells lightweight smart tabs to keep on your belongings - or pets - to avoid losing them, reported CNN Money.
The smart tabs, which he calls Pixies, are physical replicas of the location symbols from Google maps.
The Pixies work by triangulating where they are in relation to each other, so the more items that have pixies, the more data available to pinpoint an item's exact location through a smartphone app. The app can also alert you if you are leaving the house with a tagged something that's supposed to be with you - say, your phone charger.
These Pixie tags - while useful for your keys, remote, or any other object you regularly misplace - can also be attached to your hiding cat's collar.
"Finding my cat took 30 minutes, finding what I sold in China in '03 took me a second," Bassan-Eskenazi told CNN Money. "I was struck by the difference between the digital world and the physical world."
Two years after the Pixie smartchips went into development, they went on pre-sale Tuesday for $39.95 for a four-pack.
The pins are disposable and last up to 18 months, Bassan-Eskenazi told CNN Money. By then the founders plan to improve the chips to be smaller and be trackable from further away.
