Kid Rock is urging his fans to step forward for a cause that is close to his heart - aiding the men and women in uniform who protect America.

Recently the rocker-rapper was the recipient of the Operation Troop Aid (OTA) "Patriot Award." 

"Kid Rock is one of the most giving entertainers I have ever met," OTA founder and executive director Mark Woods said in a press release. "He really gets it. Last year, Kid Rock challenged his fans to help raise money to send care packages to the troops. In one short month, we were able to ship over 500 care packages just in time for the holidays. His art, legacy of family and Spirit of Patriotism is exactly why this award exists."

That was an incredible honor, but the singer-songwriter isn't resting on his laurels. He has decided to go the distance for the veterans organization once again - and he is asking his fans to come along for the ride. A longtime supporter of Operation Troop Aid, Harris Jewelry has pledged to match donations up to $10,000 donated by Kid Rock's fan base from now through Dec. 15. For information on how to donate, visit www.KidRock.com/carepackage. 

Fans can also leave messages for the men and women who are serving overseas at that web address, as well. Packages will include items such as toiletries, cookies, candies, headphones, Kid Rock CDs and merchandise from Kid Rock, Made in Detroit, Badass American Lager, Jim Beam, Warner Bros. Records and FEA/Live Nation, who are partnering up with the entertainer for the drive.

Operation Troop Aid was recently selected as the official military charity for Veterans' Day 2014 by The Wall Street Journal, which profiled the organization on its website.

The Patriot Award is presented annually by Operation Troop Aid to celebrities that champion the men and women serving in the American Armed Forces. Kid Rock was awarded the Eagle Trophy for his endeavors to support troops overseas and at local hospitals and for supporting numerous military charities. He has performed at various military bases and continues to meet military personnel at every concert appearance. Previous Patriot Award winners include Hank Williams Jr., Toby Keith, Darryl Worley, Aaron Tippin, Gary Sinise, Charlie Daniels, Mark Wills and KISS.

For more information on OTA, visit www.OperationTroopAid.org.