Microsoft Corp. has added some features of the voice-enabled digital assistant Cortana in Bing to make users' accounts more personalized.

Microsoft has been working hard on improving its existing services to attract more users under the new CEO Satya Nadella leadership. Last month, the software giant updated its Office 365 and Sharepoint for the developers; integrated Skype to Outlook.com; and started offering Free OneNote on Apple Macs. Furthermore, it is also reportedly working on bringing Office 365 to Apple iOS devices. This time, it takes another step as it decided to bring some of the Cortana features to its search engine Bing.

During an onstage presentation during the Build 2014, a conference for developers, Windows Phone corporate vice president Joe Belfiore amazed the audience when he showcased them the potentials of Cortana, which includes deep personalization options and context-aware capabilities. He demonstrated how he was able to search for data stored in the phone and data on the Web using Cortana, as well as set reminders based on other actions like a Skype call.

Moreover, he illustrated how an itinerary sent through the mail can be added to the user's calendar through the feature called "machine learning."

"One of the things that makes Cortana so helpful is her ability to learn about your preferences and interests," said Chen Fang, Bing program manager, in a blog post. Users can customize their new topics and sign up for recommendations for places like bars, restaurants and other local hotspots, and switch the notifications for each off and sync them with different Bing apps and devices. However, without Bing, Cortana won't be able to provide users' what they need with regards to their lifestyles and work habits.

"It's the Bing platform that makes this possible, developed through years of machine learning and big data experience doing Web search," he added.

According to eWeek, Microsoft plans to add more Cortana features in Bing to make it more personalized and relevant to users.

"As long as you're signed in, Bing will remember your interests and notify you, as appropriate, across a range of Bing-powered Microsoft services, such as Cortana and the Bing Sports app, for example," Chen added.