Reitred Patriots star quarterback Tom Brady wasn't laughing at his Netflix roast Sunday night when comedian Jeff Ross raised the "massage" issue in front of team owner Rober Kraft.

Kraft, who was in the audience, made headlines when he was charged in 2019 with solicitation of prostitution at a Florida massage parlor. The charges were dropped the next year.

During his bit on stage, Ross, who was "roastmaster" for the packed and star-studded event at the Kia Forum in southern California, recounted an imagined moment when Brady, as a scrawny rookie after joining the New England Patriots, boasted to Kraft: "I'm the best decision your organization has ever made," adding: "Would you like a massage?"

After Ross blew a kiss to Kraft, Brady strode over to him at the podium and said into his ear over the hot mc for many to easily hear: "Don't say that s--- again."

"Okay, okay," said a nervous Ross. "He's having fun. Look at him. I love what you do for the Jews, Robert Kraft. You're incredible," he added.

The camera panned to show Kraft laughing.

🚨🚨🚨HOLY SHIT🚨🚨🚨

Tom Brady is PISSED OFF after roaster Jeff Ross made a massage joke regarding owner Robert Kraft.

“DON’T SAY THAT SHIT AGAIN.”

WOW😳😳😳pic.twitter.com/IWEPjvnTEf

— MLFootball (@_MLFootball) May 6, 2024

It wasn't clear how upset Brady actually was about the dig. He took in stride several jokes about his failed marriage to Giselle Bündchen, the "deflategate" controversy when the Patriots slightly deflated their footballs for an advantage in games — and even a quip about the Boston Marathon bombing.

Ross and Brady later hugged on stage, exchanging words and smiling.

Ross was clearly unafraid of breaking boundaries. He walked into the event wearing what appeared to be a bloody No. 32 football jersey with the words: "Roast OJ Simposon," Variety reported.