WhatsApp, a cross-platform messaging service, announced that it handles more than 50 billion messages every day.
WhatsApp, the most popular instant messenger for smartphones and among the largest growing apps in the current market, announced that it processes more than 50 billion messages every day. The company's co-founder and CEO Jan Koum broke the news at the DLD conference in Munich, Germany, Tuesday. The app currently serves 430 million users, up from 400 million users announced in December last year.
WhatsApp is available on all mobile platforms, including Android, iOS, BlackBerry and Windows Phone and is listed among the top most rated apps in the respective app stores. The makers of Whatsapp have constantly focused on delivering the best user-experience by integrating Push to Talk voice messaging, sending video messages from Windows Phone, keeping it advertisement free and lot more. Processing nearly 54 billion messages everyday is just another milestone that adds to Whatsapp's achievements.
The company is never shy about sharing its statistics with the public. Until April last year, the company was processing over 20 billion messages every day, which went up to over 48 billion messages per day in December. With such dedicated followers, WhatsApp is regarded as more popular than Facebook mobile messenger and Twitter.
The company's most interesting policy is its subscription model. It charges $0.99 for one year to keep the service advertisement free and does not charge for anything inside the service, like stickers and connected apps.
WhatsApp's phenomenal volume of messages has reportedly overtaken SMS, according to a mobile analyst, Benedict Evans.
WhatsApp message volume growth is still accelerating. Has probably now overtaken SMS. pic.twitter.com/KsR85Mplrt
- Benedict Evans (@BenedictEvans) January 20, 2014
"No ads, no games, no gimmicks," Koum said. "We just want to focus on messaging. If people want to play games there are plenty of other sites and also a lot of great companies building services around advertising."
