Whether you're want to express love by purchasing some presents or you are participating in this traditional buying craziness just to grab a deal on something you've been planning to buy for some time, you should consider online purchasing for these 5 reasons:
1) Your chances of finding the exact thing you want rise
In 2014, there were around 650,000 online retailers worldwide who were generating sales over $1,000 per year. There are many large companies and one of them, of course, was Amazon. So if you want to find, say, a six-inch replica of The Rock wearing a tutu and holding the briefcase, it's totally not a problem. Buying online gives you a big advantage when you're trying to purchase personalized gifts.
2) You might curb impulse purchases
According to research, most people use smartphone and tablet more for spontaneous, in-the-moment purchases. But on Black Friday, almost half of mobile devices users (45.4% and 47.4%, respectively) use their smartphones and tablets not just to complete their buys, but to research purchases, as well. So, if you can use online comparisons to tell more clearly what the best deal is for you, you're less likely to go astray by a fear of missing out. Online shopping is awesome because you have the opportunity to buy in peace and quiet, on your terms, without any pressure.
3) Your mind and body will be less exhausted
Cooking tons of food and/or interacting with family and friends on Thanksgiving takes a lot of your energy. So, if you want to hit a doorbuster, you've got to get up early next day in order to manage to the store at 5 or 6 a.m. Even more, you have to deal with a lot of the physical stress like walking around, fighting crazy crowds and loading/unloading your goods.
At the other hand, online shopping lets you reimburse much better. Apart from your physical health, your wallet will recoup faster, because when you're stressed and very tired, it's much harder for your brain to function normal and makes logical decisions about what you're purchasing.
4) You up the odds of reaching original buying goals
Many people strike out on Black Friday because they're after specific items the store has advertised. Not only one person wants that particular thing, and in-store retailers offer only a limited number of those items due to limited in terms of floor space. So, if you purchase online and the item you want sells out, you should just try again at another URL. Many online retailers price match, so you don't need to camp out in front of a store.
5) Online shopping process is faster
It's not just about the time you save by not having to drive around. Online retailers give you the opportunity to complete a checkout with just a few clicks (some even offer one-touch ordering). Also, online retailers can recommend you items based on your previous purchases or browsing history. Even though you probably hate the occasional pop-up ad, you don't have a bunch of products passing around you to distract you.
As for in-store shopping on Black Friday, you shouldn't necessarily entirely disregard it, but shopping online makes a lot of sense financially, mentally and physically. No matter what route you go, remember a little planning and courtesy could help your saving could extend far beyond coupon codes and saving on gas.
