New Couple Alert: Rihanna and Travi$ Scott are dating.

The two were spotted spending time together on multiple occasions during New York Fashion Week. An insider told E! News that "Travis and Rihanna are dating, officially. It's already very serious. He's very into her."

The Daily Mail reported that the two spent several consecutive nights together during New York's biggest week for fashion. Last week, the Barbadian beauty attended all three of Scott's performances at New York's Gramercy Theater. The two spent time together at a party held at Up & Down following one of his concerts.

A source shared with E! News that Rihanna and Travis "were all over each other. It was very clear they were together."

Another source recently shared that, "Rihanna likes Travis a lot and hopes it develops into something more. All of her friends think he is gonna be the keeper."

On Thursday, 23-year-old producer even showed his ladylove support as she hosted the Roc Nation Block party held at the New York Edition hotel. The Daily Mail posted photos of Scott kissing Rihanna's neck and putting his arms around her while the 27-year-old "B---h Better Have My Money" singer was having a conversation with Justin Timberlake.

Other photos show Rihanna whispering to his ears and laughing at his jokes. Rihanna even let Scott perform for 45 minutes at the party because she "didn't feel like singing in the rain." An eyewitness told "Entertainment Tonight" that Rihanna cheered like crazy during Scott's performance.

"Travis and Rihanna were together all night," a insider at the party told ET. "After he was done performing, he joined her inside where they spent a lot of time dancing closely and kissing. Travis had his arms around Rihanna's waist when she said hello to Justin Timberlake. They were very touchy-feely. You could tell that she's really into him."

According to a video posted by TMZ, the two were spotted dancing and making out in the corner near a DJ.

Earlier this month, the two were spotted together at the studio of tattooist Bang Bang, This summer, Rihanna has been linked to both Formula One champ Lewis Hamilton and soccer player Karim Benzema.