Hockey star Sean Avery recently showed off his "bubble butt" on Instagram in anticipation of his upcoming fitness festival, "South Hampton Sweat," and (oh boy!), does it have the Internet going abuzz.

"Are you ready to #Sweat with me this Sat @southhamptonsweat 8/29/15," the canadian ice hockey player said on Instagram.

"All the #Dudes out there wanting to get a sweat and see some babes need to sign up for the last few spots ✔ @southamptonsweat @hilaryhrhoda @technogym @bandierfit," Avery, also an event organizer, also put the post on his IG account.

The hunk is in charge of the event along with model Hilary Rhoda, according to the function's Instagram page.

Juice Press, Bandier and Republic Records are slated to sponsor the gathering.

Although he is Canadian, Avery has played 11 seasons in the National Hockey League, according to The Players' Tribune.