The new Nexus 7 with 4G LTE 32GB  has finally arrived on Google Play Store for $349, along with a T-Mobile SIM card, 2GB mobile data for one month and with no need for a new contract.

Following the announcement in July, of a new Nexus 7 soon, Google's latest 4G-LTE-enabled Nexus 7 (2013) has secretly arrived on Google Play Store for $349 in the United States. The web giant has also included a T-Mobile SIM card with free 2GB mobile data for one month without any contract.

The new Nexus 7 is compatible with other LTE providers like Verizon and GSM / HSPA / LTE ready for AT&T. The new device has appeared several weeks ahead of the iPad mini 2 launch, likely to arrive in the fourth quarter, to attract some early buyers.

The newly launched tablet packs some enticing features that will be hard to resist for keen buyers. The 7-inch device boasts a much clearer display with a 1920x1200 screen resolution and 323 ppi. It runs on the latest Android 4.3 Jelly Bean and is powered by 1.5GHzQuad-core Qualcomm Snapdragon S4 Processor with 2GB of RAM. The refreshed sleek design packs scratch-resistant corning glass and a 3,950 mAH batter for up to 9 hours of active use. The dual stereo speakers and Fraunhofer surround sound ensures better sound quality.

Unfortunately for Verizon customers, due to the lack of CDMA hardware, they won't be able to enjoy the network's 3G coverage. But it will work fine with AT&T and T-Mobile's 3G service.

Google is going head-to-head with Apple by launching the new Nexus 7 in competition with iPad mini 2. The company is also planning to launch its new Nexus 10 to compete with the iPad 5, tablet with a larger 9.7-inch display, later this year.

For its smartphone line, the California-based company is expected to announce a new Nexus smartphone later in October, which goes along with the launch of Android 4.4 KitKat. The new smartphone will also be the first to run on the latest Android KitKat.