Techies know that all kinds of gadgets and gizmos emit electromagnetic waves and that many of these can be unhealthy upon proglonged exposure. Men who carry their phones in their pockets, for instance, could find their privates could be caught in the crossfire among various gadgets. The net result could be sperm damage that could lead to fertility problems.

While these finding remain subject to further scientific study, Joseph Perkins is not willing to take the risk and has even developed a line of anti-radiation underwear called "Wireless Armour."

'Like so many people, my smartphone and laptop use has increased dramatically in recent years, which made me realize that I was exposing myself to large amounts of electromagnetic radiation, mostly centred on my groin,' Perkins told the Daily Mail.

In order to solve the dilemma, the inventor designed underwear that features pure silver mesh that enables it to act as a radiation shield. Silver is known to be a conductor of electricity and the underwear mesh feature – what Perkins called the "cage" – blocks radiation.

"Wireless Armour has been tested by an industry leader in wireless shielding and the results show that our fabric shields against 99.9 per cent of the radiation emitted between 100MHz to 2.6GHz. Put simply, this covers the entire range of radiation emitted by wireless devices, from voice and text through to 4G and Wi-Fi – almost everything is blocked," Perkins said in The Telegraph report.

No less than English billionaire and investor Sir Richard Branson was reportedly impressed, prompting him to brand the wearable as the "underpants for superheroes," the Wearable Armour website claims.

With his promise to protect man's most important asset, Perkins could enjoy brisk business – especially given statistics stating that at least 70 million couples suffer from infertility problems, according to the Telegraph.

The Wearable Armour underwear is now on sale in its website for $38-$55 a pair.