Bang With Friends has made a comeback to App Store with a new name after it was banned by Apple for an unspecified reason.
It seems a change of name was all it needed to sustain its place in the Apple marketplace. Bang With Friends, the controversial Facebook friend hookup app, has returned to the iOS App Store after being banned by the tech giant in May this year. The app's creators have changed its title to "Down" and decided to let go of the term Bang.
Bang With Friends, or Down as it is known now, was founded by Omri Mor and Colin Hodge earlier this year and launched on Facebook as a source for casual sexual encounters. Users select a Facebook friend whom they are attracted to and the app makes them both aware that they are "down to bang." The app does not reveal one's identity by keeping all information completely anonymous.
The revised version of the app has eliminated all references to the word bang and iPhone users instead of clicking "down to bang" must click "I'm down" going forward.
"The anonymous, simple, fun way to find friends who are interested in you. Join your friends and over 1 Million people already on our network! Your friends will never know you're interested unless they are too! (Completely private & discreet. We'll connect you to each other once both of you express interest!)," the app's official description reads.
Bang With Friends didn't just have a run-in with Apple but was also sued by Zynga for trademark infringement of its "with friends" franchise, last month.
The official "Down" app is available for download and is free for iPhone users. The app plans to go with its original name "Bang With Friends" on Andoird platform and on web. The company has not revealed if the name will be changed on its other platforms.