Two Harvard graduates have now created a sprayable energy, allowing the skin to absorb caffeine rather than having to drink a cup of coffee.
As if there weren't enough ways to get your daily dose of caffeine, a couple of Harvard graduates have now created another way to get "caffeinated." While the idea seems somewhat bizarre, it's the best thing that could happen to people who cannot live without their daily dose of caffeine but are too busy to find time to drink even a cup of coffee in the mornings.
Two Harvard grads, Ben Yu and his former venture capitalist partner Deven Soni, who "struggle with caffeine sensitivity," developed topical caffeine aptly named Sprayable Energy.
"Coffee didn't work for me," Yu told Inc. Magazine. "When I ingest it, it's like roller coaster ride of energy."
The spray is slightly different from "breathable energy," or misters that disburse caffeine. The caffeine is meant to be sprayed on the neck, like odorless energy perfume, which theoretically allows the body to absorb it more gradually.
They're now trying to raise $15,000 through an Indiegogo crowd-funding campaign to get the first retail line out to stores. They were able to gather the amount in the first week and have now raised $17,955.
According to Yu, one of the biggest benefits of this spray is that it allows a person to get his much required dose of caffeine without the extreme rush and crash associated with caffeine and other high-powered energy products.
"No more long nights drifting in and out of sleep cramming for that final. No more dreading long drives where you can barely keep yourself awake. No more falling asleep in the middle of hackathons," the website states. "There are few feelings worse than being tired and having to stay awake. For all of you that can identify with this miserable state and have never found a good solution, Sprayable is for you."
In a video, the duo explain that they partnered with a PhD in chemistry to create Sprayable Energy, which contains no calories, no sugars, no questionable ingredients and supposedly doesn't give you the jitters or shakes you might encounter elsewhere.
Each bottle has 160 "sprays," equivalent to 40 cups of coffee. The product is currently priced at just $15.
So does it work?
Fast Company's Anya Kamenetz tried it, and said, "The rush is a little bit disconcerting," adding that it felt like she had drunk her coffee too quickly.