Former Florida governor Jeb Bush will formally announce his candidacy for president on Monday.

Bush will make it a top priority to generate higher growth in the U.S. economy and create as many as 19 million jobs. He will also stress the need for "a stronger American place in the world," according to a memo of his talking points, reported Reuters.

"Our enemies no longer fear us, and our friends no longer trust us. It's time we re-engage and stand with our allies," the memo said.

But his path to nomination should be difficult since the Republican field already has 10 candidates who have declared their intentions to run. 

Bush advisers and allies once predicted that he would emerge as the dominant Republican in the 2016 campaign, but that feeling has has now dissipated, according to the New York Times. Advisers say he is prepared for a long, contentious battle for the nomination.

His father, George H.W. Bush, and older brother, George W. Bush, are both past presidents, and he is working on differentiating himself from the two.

"Jeb is different than George," Bush said on CNN's "State of the Union" show. "I don't have to disassociate myself from my family, I love them, but I know that for me to be successful I'm going to have to show my heart and tell my story."