She's known for being the opinionated, outspoken matriarch of the Kardashian clan, but don't you dare call her "grandma."

An insider recently revealed to Naughty But Nice Rob that Kris Jenner has effectively banned the word from her grandchildren's vocabularly, as the reality star and new talk show host apparently says it makes her feel old.

So what does Jenner want the kids to call her instead?

"She started off being called grandma, but now she has instructed all the grandchildren to call her Lovey," said a family insider. "She has made it clear that she will not respond to the 'G' word, so don't say it. She is deadly serious about this. She does not like that word and has banned it from her life."

Apparently she will also respond to "Ms. Jenner," a much more formal term than "Lovey," we have to say.

"No one wants to feel old. Kris certainly doesn't. She looks great and feels even better. So why define herself by a title?" another family friend told the gossip site. "And let's not forget, Kris is the boss so what she says, goes."

Kim Kardashian's daughter certainly has a lot of rules in her life so far, as father Kanye West has explicity requested that little Nori remain out of her fame-loving family's spotlight. The world has yet to meet the little girl, who reportedly has her mommy's skin and her daddy's dark, curly hair, and other sources have confirmed that Kardashian feels trapped, as she is "sick of being in hiding", eager to show off her daughter to everyone.

However, fame (at least in reality TV form) may not be the end goal for Jenner and Kardashian anymore, though it's hard for many to believe.

Another source told Naughty But Nice Rob that the highly successful show "Keeping Up With the Kardashians," now in its 8th season, may be reaching its end.

"Both Kim and Kris want to make sure they end on a high note, leaving fans wanting more, rather than try and stretch the show on for another few seasons and watch it die a death," said the source. "Plus, they are now moving on in their lives...exploring new options and opportunities."

It has not yet been confirmed whether or not this rumor is true, though Kardashian wrote in a blog post earlier this year hinting that the future of the show is precarious.

"The fact is that I have many goals that I still need to reach and accomplish and I (like so many of you) don't know where my life will be in the next couple of years, but I'm looking forward to continuing this journey," she wrote.

Regardless, Jenner is still working her own fame with her new talk show "Kris," which so far has been met with dismal ratings. The mama matriarch hinted at bringing little Nori onstage for her first public appearance, but that has yet to happen, and the baby Jenner coyly advertised as her own granddaughter in a screenshot online turned out to be the baby of a producer.

Only time will tell when we'll get our first glimpse of North West, but in the meantime, click here to see a face morph showing what Kimye's baby might look like.